OLVIPET BRANDING

Involvement includes: Concept, Consumer & Competitor Analysis, Art Direction, Branding, Design, Production, Photography Mgmt, Written Copy, eCommerce Content

CHALLENGE: Develop brand identity, packaging and a marketing plan for cold-pressed dog treats made with premium extra virgin olive oil, a nutrient-rich chia and pumpkin seed blend, Omega-3 & 6 fatty acids.

SOLUTION: A mediterranean influenced aesthetic targeted to be a differentiating factor at retail. A clean, fresh, premium look that 1) translated to additional product lines and 2) emphasized how the treats support a healthy immune system.