NATIONAL FETCH DAY CAMPAIGN

MGMT of: Experience Agency | Social Media | Paid Social Ads | Influencers | PR Firm | Art & Photo Direction | Copy

Involvement includes: Concept, Art Direction, Design, Social Media/Influencer Mgmt, Agency Mgmt, Written Copy, Strategic Communications

The Chuckit! Brand established the holiday called National Fetch Day, which has become known as the “Best Dog Party of the Year.” Chuckit! and National Fetch Day are devoted to the importance of FETCH which satisfies a dog’s natural instincts, provides a good source of exercise, and builds bonds. Through Experience and Social Media Marketing, it has created impressive global engagement, brought pet-loving communities together, and increased annual brand sales figures.

Goals:

Develop brand awareness and increase product sales.

Marketing Strategy:

Build out three levels of events nation-wide, run sweepstakes, and manage influencers & contests.

Manage Social Media accounts, PR, paid social ads and creation of digital content.

Results:

50 million social media impressions, 230k direct online engagements and10k sweepstakes entries.

10% annual sales lift and increased product placement at specialty retailers.

500+ dog adoptions in the U.S. on the event day.

Formation of Chuckit! community groups in towns & cities across the U.S who meet regularly.

Influencer Campaign Content & Influencer-Run Contests

Found influencers, managed communication, reviewed & approved content and integrated content into a social strategy

National Fetch Day Web Page

Provided art direction on layout for integration into the company website

Sweepstake Promos & Paid Social Ads

Provided art direction and managed ad placement

Marquee Event - Detroit Pistons Street Fair

Managed an Experience Agency (X-Fctr) & internal Brand Management team

Contracted Photos and Videos

Provided shot list and art directed the shoots (Michael Kazma Studios)

You may also like

OLVIPET BRANDING

SOCIAL MEDIA CONTENT, VIDEOS, & ADS

SHERPA BRANDING

PERSONAL PHOTOGRAPHY

WILD EATS CONSUMABLES REBRAND

SMARTYKAT REBRAND

↑Back to Top