Involvement includes a combination of the following disciplines:
Concept, Art Direction, Branding, Design, Production, Photography & Video Mgmt, Written Copy, Social Media Mgmt, Trends
Hyper Pet was a brand which originally created interactive, outdoor dog products. Over the years the product line expanded into other categories such as consumables and electronics. The challenge was to weave these new products into the existing brand personality, yet highlight the new features in a seamless way.
IQ Treat Spread Packaging Development
Created packaging for a consumable to be used with the Hyper Pet IQ Treat Lick Mat
Presentation Pages, Trend Boards & Web Pages
Holiday Doggie Pals Campaign
Social media, paid ads, influencer partnership & in-store video promo for a retailer holiday endcap
GoDogGo Branding
Developed a logo and packaging for a stand alone automatic tennis ball launcher
Brand Product Compilation Video