CHALLENGE: Develop a premium brand of cat and dog products that emphasizes the emotional bond between people and their pets. Develop an identity, voice and message which makes Petlinks a brand authority in their retail space, attracting both retail buyers and consumers.
SOLUTION: Created a memorable icon which represented the foundation of love we have with our pets along with an emotionally-connecting photography style. Packaging and a proprietary merchandising system was developed, which cleverly informs consumers about the product by asking a question and answering it, and then stamping it with their signature logotype.
The design work carried through to catalogs, advertisements, social media, videos, ecommerce images, trade shows and in-store signage.
PETLINKS SYSTEM
Merchandising system highlighting a pet's many physical, instinctual and emotional needs. It creates a clearer product display for retailers, a more informative and easier shopability for consumers, satisfied pets and ultimately increased purchases/sales for Petlinks.
